Repetitive data entry is especially prevalent for Customer Experience (CX) teams in travel and hospitality who deal with a fragmented landscape of hotel, travel, and customer data. If agents could collect all data in one form, it would drive down AHT and increase customer satisfaction.

Let’s say your marketing team developed an internal style guide in Microsoft Word. As your team produces new content, they’ll need to reference the style guide frequently. Making it easy to run custom searches on demand with RPA would enable the marketing team to produce content that complies with guidelines more efficiently.